iReporting
A key feature and proprietary aspect of our iReporting technology is our ability to measure and record the navigation of a consumer while they are viewing our productions. Without using cookies or spyware, or violating the privacy of any user, we know when a consumer puts our disc in their computer, how long they watched it, what content they have seen, what advertisements they have viewed, and what weblinks they clicked through. We can even report on how long they may have watched a video or commercial before moving on. We track and compile this data, and can sort it by time of day, zip code, city, or state. We know immediately what is the most popular content or advertisements, and conversely what content or ads the consumer liked least. We can then report the effectiveness of a campaign instantly and in real-time to our advertisers, clients, and sponsors using our web-based reporting system.
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